Effective Marketing Strategies to Reach Spanish Speakers
Latinos want to be recognized and respected for who they are linguistically and culturally. We can help you create an effective marketing plan which is culturally appropriate and in Spanish. Our firm will review all of your company’s offline and online marketing materials to evaluate how to move forward and create a Latino marketing campaign in Spanish. Our findings are sent to you in a comprehensive easy to read report, tailored to your demographic marketing area, listing the options you might consider to reach the Latino community with your products or services.
When Latinos are reached out to in Spanish, they are much more likely to take notice and respond. Whether it is a radio spot, a billboard, a bilingual website, Spanish language only website, newspaper advertisements, etc., Spanish is the language that speaks to a Latino’s mind and heart.
For example, written in Spanish your website will stand out to the Latino community since almost all websites in the U.S. are written in English. Having a Bilingual Website Design or adding a Spanish Language Website to your online marketing strategy allows you to reach both the English and Spanish speaking communities directly.
Understanding Latino/Hispanic culture guides you to new effective marketing strategies. Native Spanish speakers are culturally distinct from English speakers. They think, act and live differently. In order to market to them effectively, it helps to understand them better. We can help you understand Latino culture; their values, life styles, buying habits, social networks, and business and professional needs.
During our consultation our goal will be to help you structure an effective online marketing strategy which will attract Spanish speakers.